University Rules

Background On Student Life

Student Life LLC (“SL”) is a company which provides bespoke services to students via an on-line platform, through which it enrolls students who are seeking international education from universities who has partnered with SL and provides the students with a suite of an end-to-end services, including their placement in a suitable university, college or other institution. The Online service platform (www.studentlife.college) will provide students from India and China with all the services required for migrating and studying overseas (in Australia, US, Canada and UK), including the selection of schools and colleges and all related services as well as travel, accommodation and every service connected directly and/or indirectly with the migration from their country of origin to their chosen country of study. This kind of entire end-to-end online platform does not have competitors worldwide and it is the first online platform which will provide several and specific services to the students of this kind.

SL’s head office is in Dubai (UAE), Boulevard Plaza, Tower 2, level 22. It employs approximately 50 staff.

SL’s Board of Directors consists of nominees from each of its five shareholders. The Chief Executive Officer, Chief Financial Officer and General Counsel & Company Secretary attend all Board meetings.

SL’ s shareholders conduct General Meetings of the company 2–3 times per year.

SL is the largest and unique wholly online education company in the World.

Objectives of the SL Platform

The SL Platform brings together students, universities, textbook suppliers, tuition/tutorial suppliers and other participants in a digital marketplace.

Value to students
The SL Platform

The SL Platform creates value by:

becoming a unique destination for any student looking for online university unit/program options
(in other words, SL will go from being on a student’s shortlist, to being a student’s shortlist and guide to finalizing that shortlist down to an enrollment into a course of study);

creating more choice for students in terms of the range of disciplines offered and the number of programs within each discipline area by offering a guiding students (via a proprietary algorithm) to find the units and programs that best suit their needs based on criteria that they set themselves; using data to deliver highly personalized student interactions at every part of the journey from exploration of options right through to the fulfillment of their study goal;

generating student enrollment (and revenue) growth for our University Providers;
providing University Providers with insights from the data to enable them to better understand what drives students’ decisions about the program/university/delivery mode they choose, andto then develop new programs in areas of emerging demand and to quickly iterate existing programs to better meet the needs of students; and
having a platform governance framework and a set of rules that drive value for the ecosystem as a whole, rather than for only a subset of participants.

The SL Platform:

is intended to operate in the higher education space only
makes available both single units and full degree programs;
is intended for use by students from all the world in the short term, with the longer-term goal of targeting prospective students around the world; and
has a longer-term aspiration of being a global marketplace with participants from across the globe.

SL’s Board and shareholders are committed to investing in this new business model and aligned behind the vision of creating the first true platform business in the credentialed higher education program space.

SL PLATFORM RULES

Governing Principles
The core belief that underpins the SL Platform
Access to really great education has the power to transform the lives of people, their families and their communities, and so should be available to all.

Governing Principles

Principle 2: University Providers who participate in the SL Platform are committed to continuous development of the pedagogical underpinnings of online education and to delivering great learning experiences and great Student interactions.

Principle 3: All participants in the SL Platform are committed to Students achieving their educational goals.

Principle 4: The SL Platform operates as a true market does, with University Providers free to determine what they take to market, when they offer it and the price at which they offer it. As the platform operator, SLI will give guidance to University Providers and other non-Student market participants about what it believes will be successful in the marketplace, but they will be free to act on or disregard that guidance as they see fit.

Principle 5: The SL Platform is strengthened by having a collective ethos and codes of conduct for all members of the community regarding the standards of behavior to which they must adhere.

Principle 6: Transparency of platform participant feedback will aid platform performance and reliability. The “voice of the crowd” is valuable and insightful and is a key element of the SLI Platform, helping inform participants’ decision making. Feedback will be appropriately moderated to protect the reputation of the SL Platform.

Principle 7: All aggregated data produced by the SL Platform is valuable and provides the opportunity for great insights; it will be actively managed, protected, analysed with appropriate rigour for validity and reliability, and shared in a manner that both meets compliance obligations and drives value for the platform. SLI will avoid duplication of requests for data from participants.

Principle 8: Students benefit from having more choice. As a result, an essential feature of the SL Platform is cross recognition and cross accreditation of units and recognition of prior learning by all University Providers in the SL Platform to enable Students to customise their course of study. SL will help facilitate collaboration and accreditation between University Providers, creating value for the SL Platform.

Principle 9: SL will encourage participation in the SL Platform via a range of incentives and rewards.

Principle 10: Recognising that many potential students are anxious about the choices that they will make, free online “taster” courses through Open2Study is a key lead referral and lead management activity that will drive value in the SL Platform, and SL and University Providers will actively look to enhance Open2Study’s offerings in order to drive that value.

Principle 11: The use of the SL Platform will always be free for students (but this does not extend to program/unit enrolments with a University Provider or other participant transactions).

Principle 12: The SL Platform rules will be consistent with the legal and regulatory environment for Higher Education and University Providers are responsible for their own compliance obligations.

Principle 13: SL will operate the platform in a way that treats each class of participant fairly and equitably (although not necessarily equally). In particular, different classes of participant (for example, Students and Providers, Shareholding Providers) have different interests and cannot be treated equally.

Principle 14: As the platform operator, SL’s role is to maximise the value generated by the entire platform ecosystem, rather than any particular participant or group of participants.

Principle 15: Notwithstanding Principles 13 and 14, market participants recognise that SLI’s shareholders are participants in the SL platform and will derive shareholder value over and above the value derived by other platform participants. By participating in the SLI Platform, the other market participants acknowledge and agree that shareholders will derive value that represents their risk capital invested in SLI (i.e.; as an alternative to dividends).

Section 4: Rules regulating who may participate in the SL Platform

To take part in the SL Platform, participants must meet the following criteria.

be registered as a university under the legislation of it country of domicile;
have at least one course of study that is comparable to the requirements of the UK, US and Australia Qualifications Framework for an award at Level 6 (or above) and is available for delivery in online mode;
be approved by SL’ s Board of Directors to be a University Provider in the SL Platform;
enter into a Provider Agreement with SL; and
offer online open access opportunities for Students.

SL PLATFORM RULES

For Students:

be over the age of 15 (although younger students may apply for an exemption on extraordinary grounds);
be legally competent, including competent to incur debts;
not be bankrupt;
accept the SL Student Declaration’s obligations; and
be willing to accept the policies and requirements of any University Providers whose units and/or Programs into which he/she wishes to enrol.

For other platform participants:

be a registered body corporate, incorporated association, or partnership;
have Professional Indemnity and / or Public Liability insurance with coverage of at least US$10million (requirements will be dependent on participation type);
be able to clearly demonstrate how their participation provides value to the SLI Platform and all its participants and aligns with educational achievement; and enter into a Participant Agreement with SLI; and
enter into a Participant Agreement with SL.

Rules regulating what’s offered on the SLI Platform

The SL Platform will take to market ‘open portfolio’ offerings that meet the following criteria:

Degree Programs

Single Units

Minimum learning outcomes level at Australian Qualifications Framework Level 5 (or above);
Delivered wholly or predominantly online (with the only non- online aspects being pre-specified requirements, including practicums, intensives etc.);
Designed for consumption by online learners accessing material by a device such as a desktop computer, tablet or phone; and
Approved by the relevant University Provider’s Academic Board or equivalent.

Other Products

Products and/or services that enhance the value of the SL Platform and its participants;
Aligned to educational achievement and are not merely a buying / advertising group service; and
A non-exhaustive list of examples includes corporate partners, textbook supply, textbook rental, educational technology hardware and/or software, stationery and other study supplies.

Pricing

University Providers and other market participants will determine the price at which they offer their degree programs, other programs, single units of study, products and/or services, subject to compliance with all laws; and
All market participants to determine their pricing independently of others with no agreement, arrangement or understanding in relation to the price at which they will offer anything through the SL Platform.

Regularity Of Supply

Should a University Provider wish to offer units of study during a period other than SL’s published study periods,it must apply to SL for approval (such approval not to be unreasonably withheld). University Providers acknowledge that approval may be reasonably withheld if the different study period offerings:
o would add material cost to SL’s operations; and/or o would adversely impact students’ study progression.

Quality Assurance

All units / programs seeking to be added to SL’s open portfolio are subject to SL’ s Quality Assurance requirements.
Program of study that meets the requirements of the UK, US and Australian Qualifications Framework for an award at Level 5 (or above);
Delivered wholly or predominantly online (with the only non- online aspects being pre-specified requirements, including practicums, intensives etc.);
Designed for consumption by online learners accessing material by a device such as a desktop computer, tablet or phone; and
Approved by the relevant University Provider’s Academic Board or equivalent

Other Programs

Minimum learning outcomes level at
Delivered wholly or predominantly online (with the only non- online aspects being pre-specified requirements, including practicums, intensives etc.);
Designed for consumption by online learners accessing material by a device such as a desktop computer, tablet or phone; and
Designed for consumption by online learners accessing material by a device such as a desktop computer, tablet or phone; and
Approved by the relevant University Provider’s Academic Board or equivalent.